Buy the book Foreword As you can see, the scourge is upon us, and we must, every one of us, be prepared to fight. What layout makes the most sense for this content? What organization? What metaschema?
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She currently leads projects for content strategy consultancy Brain Traffic , and was formerly editor of A List Apart magazine, editorial director of Happy Cog Studios , and a freelance writer and editor. She blogs at incisive. Appropriate in its method of delivery, in its style and structure, and above all in its substance.
As Erin Kissane explains, content strategy is the practice of determining what each of those things means for your project, and how to get there from where you are now. Alas, despite all the sweat we pour into strategy sessions and GANTT charts, we still have to coax content out of our subject matter experts and get it onto every page of the site.
This is where the strongest hearts grow frail, and even seasoned developers reach for Advil or something stronger. But help, in the form of content templates, is on the way. Seize the power. The good news? Anyone who touches copy can make a difference by insisting that every chunk of text on the site do something concrete.
No one likes to talk about it. No, not that. Project management and information architecture theory from old-school experts. Plug-and-play solutions to universal design and development problems. One of these things is not like the others Browse authors.
The elements of content strategy
A Checklist for Content Work