England We live in a modern world where men and women, in most ways, are viewed as equal. But there has always been a level of competition between men and women, and this goes beyond having a good social life or an excellent economic position in society. The man of "today" is much different than he was decades ago. Now, men care about the way we look and the way we dress.
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England We live in a modern world where men and women, in most ways, are viewed as equal. But there has always been a level of competition between men and women, and this goes beyond having a good social life or an excellent economic position in society. The man of "today" is much different than he was decades ago.
Now, men care about the way we look and the way we dress. Decades ago, mostly women would worry about dress and appearance. Bordo discusses how, in society and fashion, the male body is not typically used as a symbol of arousal, in contrast to the female body which is often used in a sexual context. She continues by saying that the naked or half-naked female body is seen as "an object of mainstream consumption", while the male body is just beginning to be a commercial representation" object.
Twenty years ago, the nude male body was not used as a public image or in advertising. It was considered offensive for the community. But our perspective on what is inappropriate or offensive is changing and so are our views on male and female nudity.
A large part of these changes are reflected in the commercials and advertisements we see in television, newspapers, and magazines. A single commercial image is able to send a message that captures the attention of men and women and persuades them to remember or to buy a particular product. Today, more companies are making use of semi-nude male models in their advertisements. Some people still consider male nudity taboo, but as a consumer, I think that utilizing attractive models men or women in advertising, makes the ad more interesting, fun to watch and memorable.
Manufacturers are aware of what viewers like to see and, therefore, male bodies are being seen more often in commercials. Page 1 of 2.
Analysis of Susan Bordo´s Beauty (Re)discovers the Male Body
With the male body, the trajectory has been different. Fashion has taken the lead, the movies have followed. Hollywood may have been a chest-fest in the fifties, but it was male clothing designers who went south and violated the really powerful taboos --not just against the explicit depiction of penises and male bottoms but against the admission of all sorts of forbidden "feminine" qualities in to mainstream conceptions of manliness. It was both thrilling and disconcerting. It was the first time in my experience that I had encountered a commercial representation of a male body that seemed to deliberately invited me to linger over it.
Bordo’s “Beauty (Re) Discovers the Male Body” Final Draft
Advertising is a massive multi million dollar business and is only growing. Susan provides a strong argument, but a strong argument for when she wrote it several years ago. Now her argument has some flaws due to this new generations more excepting attitude. I followed the LDS faith threw my jr. I did not believe everything that the LDS community does. I am a lot more laid back. She really seems to be overemphasizing how men are on display, so the reader can realize and understand the change.